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Posts by Zach Hochstadt

Does Brand Drive Your Organization’s Culture?

Posted by on November 18th, 2013
Posted in Blog, Nonprofit Branding, Nonprofit Communications

We often say that your brand is the sum of the experiences your audience has with your organization. It’s as …

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How to Tell Your Nonprofit’s Story Through Your Website (Part 2 of 2)

Posted by on October 22nd, 2013
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Design, Nonprofit Messaging, Nonprofit Web

This is Part 2 of a two-part post. Take a look at Part 1. Once you’ve thought deeply and analytically …

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How to Tell Your Nonprofit’s Story Through Your Website (Part 1 of 2)

Posted by on October 21st, 2013
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Web

This is Part 1 of a two-part post. Part 2 is here. If you’re like most nonprofit professionals, your website …

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Can We Learn Anything from 1981?

Posted by on August 21st, 2013
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging

Every once in a while, you find yourself pulling a book you haven’t read in a while off the shelf. …

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Does Negativity Work in Your Nonprofit Messaging?

Posted by on June 5th, 2013
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging

In an earlier post, I commented on Doug Hattaway and Jenn Henrichsen’s recent article in Stanford Social Innovation Review about …

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Are Simple Messages Dumber?

Posted by on May 29th, 2013
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging

In an article in Stanford Social Innovation Review, Doug Hattaway and Jenn Henrichsen make an argument that embodies our philosophy at …

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