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Posts by Zach Hochstadt

Mission Minded Wins PEAK Award from CO American Marketing Association

Posted by on June 8th, 2012
Posted in Blog, Nonprofit Design

Mission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated …

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10 Questions To Get To Know Your Nonprofit Audience

Posted by on May 11th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Storytelling

Recently we posted an article about using the power of personas to craft more focused messages and better communications. These …

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Why Your Foundation Gets to Break Our Tagline Rules

Posted by on April 23rd, 2012
Posted in Blog

We’re big believers in creating taglines that compel your audience to take action. So why do we let foundations break …

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“You Talking to Me?” Using Personas for Better Communications

Posted by on January 31st, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

In Chip Heath and Dan Heath’s book Made to Stick the authors share a story about how one of the …

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How to Get Your PSA on Hulu

Posted by on December 12th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Web, Social Media, Storytelling, Videos

If you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than …

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New Site Launched for Children of Shelters

Posted by on November 10th, 2011
Posted in Blog, News

Mission Minded launched a new site for San Francisco’s Children of Shelters today. The launch coincides with the organization being …

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