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Posts by Zach Hochstadt

“You Talking to Me?” Using Personas for Better Communications

Posted by on January 31st, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

In Chip Heath and Dan Heath’s book Made to Stick the authors share a story about how one of the …

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How to Get Your PSA on Hulu

Posted by on December 12th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Web, Social Media, Storytelling, Videos

If you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than …

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New Site Launched for Children of Shelters

Posted by on November 10th, 2011
Posted in Blog, News

Mission Minded launched a new site for San Francisco’s Children of Shelters today. The launch coincides with the organization being …

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Why Every Fundraiser Needs an iPad

Posted by on November 8th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Fundraising

When you sit down with your best donor prospect, chances are that you’re armed with a well-written and nicely designed …

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Five-Point Checklist For Creating a Great Nonprofit Tagline

Posted by on October 19th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines, Nonprofit Training

Mission Minded Founding Partner Jennie Winton’s guest post for the Foundation Center is not to be missed. Read “Five-Point Checklist …

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Meet Jason Camp, Mission Minded’s New Web Manager

Posted by on October 5th, 2011
Posted in Blog, News

Mission Minded is pleased to introduce the company’s new Web Manager, who will have primary responsibility for stewarding the company’s …

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