What are you looking for?

Posts by Zach Hochstadt

Is Your Annual Report Telling the Right Story?

Posted by on June 22nd, 2015
Posted in Blog, Nonprofit Communications, Storytelling

Recently one of our clients, a program officer at a private foundation, complained to me that so many of the …

Read more  

Why Your Nonprofit Needs an Enemy

Posted by on May 6th, 2015
Posted in Blog, Nonprofit Branding, Storytelling

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to …

Read more  

Get inspiring communication ideas delivered from our experts to your inbox.

  • This field is for validation purposes and should be left unchanged.

What “Wheel of Fortune” Can Teach You About Your Brand

Posted by on April 29th, 2015
Posted in Blog, Nonprofit Branding

I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, …

Read more  

What We’re Thankful for This Year

Posted by on December 4th, 2014
Posted in Blog

With 2014 coming to a close, we thought you’d enjoy these reflections on how our colleagues and clients inspired us …

Read more  

Your Brand is a Shortcut. Where Does it Lead?

Posted by on August 19th, 2014
Posted in Blog

Strong brands lead to desired interactions. They quickly attract the audiences who align with their values, appreciate what the brands …

Read more  

Be Honest About Competition—It Might Just Make You a Better Collaborator

Posted by on July 7th, 2014
Posted in Blog, Nonprofit Branding

People don’t like to talk about competition in the nonprofit world. Competition suggests a dog-eat-dog fight to the finish where …

Read more