Posts by Zach Hochstadt
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Are Simple Messages Dumber?
Posted by Zach Hochstadt on May 29th, 2013
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging
In an article in Stanford Social Innovation Review, Doug Hattaway and Jenn Henrichsen make an argument that embodies our philosophy at …
The Minute Message Model in Action: Women’s Vision
Posted by Zach Hochstadt on March 19th, 2013
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Nonprofit Training, Storytelling
Joanna Murray, CEO of Women’s Vision, expertly employs Mission Minded’s Minute Message Model in this clip from Denver’s ABC 7 …
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Framing the Issue: How Obama Won the War of Words
Posted by Zach Hochstadt on November 8th, 2012
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Storytelling
“To frame an issue is to reduce it to a story for which there is only one possible outcome.”—Geoff Nunberg, …
On the Radio: Great Examples of Stories Bringing Life to Complex Issues
Posted by Zach Hochstadt on June 28th, 2012
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling
There’s no question that stories are an essential gateway to understanding complex issues. This was as true in Shakespeare’s and …
Mission Minded Wins PEAK Award from CO American Marketing Association
Posted by Zach Hochstadt on June 8th, 2012
Posted in Blog, Nonprofit Design
Mission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated …
10 Questions To Get To Know Your Nonprofit Audience
Posted by Zach Hochstadt on May 11th, 2012
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Storytelling
Recently we posted an article about using the power of personas to craft more focused messages and better communications. These …