Zach Hochstadt's Posts


How to Maintain Your Brand in a Video Conference Call

Recently one of our clients, the executive director of a large membership organization, asked an important question: How do I conduct video conference calls from my home-office in a way that will reflect the brand of our organization and the authority of my position? This is a question most of us will face at one point or another. Whether it’s a meeting with your team or a conversation with an important stakeholder, we all need to be prepared to represent our organizations well on a video conference call. Let brand be your guide. Then ask yourself two questions: What are the things that will... +Read More

Office Design with Brand in Mind

What does your office design say about your organization? Your brand is much more than your logo or name, and it can’t be summed up through a clever tagline or single message. Your brand is bigger than all those things combined. As Scott Bedbury suggests in his book A New Brand World, “Your brand is the sum of the good, the bad, the ugly, and the off strategy.” So, if your brand is the summation of all experiences someone has with your organization, one key touch point is what it feels like to walk into one of your offices, facilities, campuses, or outposts. What are the environmental cues... +Read More

Want to Write Better Messages? Look to Dr. Martin Luther King, Jr.

If you’ve been tasked with improving the impact of your organization’s messages, one of the best teachers you can follow is Dr. Martin Luther King, Jr. His intentional use of rhetorical devices adds power to his ideas and strength to his words. There’s no question that King was one of the most influential leaders of the 20th century and a brilliant orator. What I hadn’t previously given thought to, though, was his attention to craft. Yes, he led a nation to change for the better, but it isn’t his courage and vision alone that we should seek to emulate, but also... +Read More

20 Great Techniques for Writing the Perfect Nonprofit Tagline

A pitch-perfect tagline can be the foundation for all messages you create about your organization or program. A tagline is a punchy phrase consistently linked with your organization. It enhances your name by clarifying your work and making it relevant to your audience. It’s a powerful way to signify the brand promise your organization makes to the public. Here are some hints for making your next tagline sing. Requirements of Great Taglines Be memorable. A tagline that’s easy to remember will help people connect with your mission. Make it bold and brief; it should pack an emotional... +Read More

Amplifying the Good from 2015

At Mission Minded, we try our best to live up to our brand promise and tagline—amplify the good—all year round. And once a year, we like to gather some of these amplifications and share them with you. Below, take a look at what some Mission Minded team members are grateful for and inspired by as we close out 2015. Jennie Winton: I’m thankful that I get to work with some of the smartest, nicest people I know, both the Mission Minded team and our roster of inspiring, committed clients. Sarah Moore: This year I’m inspired by the courage nonprofit leaders displayed. I watched three... +Read More