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Posts by Zach Hochstadt

20 Great Techniques for Writing the Perfect Nonprofit Tagline

Posted by on October 11th, 2019
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines, Nonprofit Training

A pitch-perfect tagline can be the foundation for all messages you create about your organization or program. A tagline is …

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How to Call Out the President’s Racism When Your Organization’s Mission isn’t Specifically Tied to Social Justice

Posted by on July 24th, 2019
Posted in Blog

Recently, a client approached me with a challenge: is there a way that our organization can call out the President …

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Your Annual Report is Missing Something

Posted by on February 13th, 2019
Posted in Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling

Annual reports generally follow the same formula. It’s a formula we have written about extensively. And there’s a great reason …

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These Walls Talk!

Posted by Jacqueline Koch on January 24th, 2019
Posted in Blog, Independent Schools, Nonprofit Branding

What do you call the blank walls in an office, a conference room, or a hallway? A canvas to tell …

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3 Things Your Community Foundation Should Communicate Now

Posted by on August 15th, 2018
Posted in Blog, Foundations, Fundraising Case, News, Storytelling

Recent articles in the New York Times and Fast Company about the excesses of some Donor Advised Funds point to …

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Are Your Stories Flat or Fantastic?

Posted by on July 26th, 2018
Posted in Blog, Storytelling

My colleague Jennie recently wrote a blog post in which she highlighted the importance of sharing stories. In it she shared …

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