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Posts by Zach Hochstadt

Want to Write Better Messages? Look to Dr. Martin Luther King, Jr.

Posted by on February 29th, 2016
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines

If you’ve been tasked with improving the impact of your organization’s messages, one of the best teachers you can follow …

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Amplifying the Good from 2015

Posted by on December 14th, 2015
Posted in Blog, News, Nonprofit Branding, Nonprofit Communications

At Mission Minded, we try our best to live up to our brand promise and tagline—amplify the good—all year round. …

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Volvo vs. VW: Brand at the Core

Posted by on October 8th, 2015
Posted in Blog

Brand is much more than your logo, name, or messages. Brand is at the core of who you are as …

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Is Your Annual Report Telling the Right Story?

Posted by on June 22nd, 2015
Posted in Blog, Nonprofit Communications, Storytelling

Recently one of our clients, a program officer at a private foundation, complained to me that so many of the …

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Why Your Nonprofit Needs an Enemy

Posted by on May 6th, 2015
Posted in Blog, Nonprofit Branding, Storytelling

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to …

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What “Wheel of Fortune” Can Teach You About Your Brand

Posted by on April 29th, 2015
Posted in Blog, Nonprofit Branding

I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, …

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