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Posts in “Nonprofit Naming”

Why the Easy Choice Isn’t On-Brand

Posted by on April 25th, 2019
Posted in Blog, Nonprofit Branding, Nonprofit Design, Nonprofit Fundraising, Nonprofit Messaging, Nonprofit Naming, Nonprofit Taglines, Nonprofit Web

The moment of truth is upon you. You’ve approved your budget, wrangled myriad stakeholders, invested hard-won funds, devoted months of …

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5 Ways to Ensure Your Nonprofit’s New Name Hits the Mark

Posted by on December 12th, 2018
Posted in Blog, Nonprofit Branding, Nonprofit Naming

When they need a name change, our clients partner with us to guide them through the process. Changing a nonprofit’s …

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Announcing Your Nonprofit’s New Name: How To Do It Right

Posted by on June 15th, 2018
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging, Nonprofit Naming, Storytelling

You know your organization’s name isn’t doing you justice. Maybe it’s too long, too literal, or too abstract. And you’re …

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How to Build Support for A New Name

Posted by on October 30th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Naming, Nonprofit Training

If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a …

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Cold Feet About Renaming? 6 hard-won naming insights from other nonprofits that will warm you up.

Posted by on October 2nd, 2014
Posted in Blog, Nonprofit Naming

Not every nonprofit that refreshes its brand needs a name change. In fact, we typically counsel our clients to lean …

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