Free Guides

These free, downloadable guides are created with you in mind. Whether you run a small nonprofit or a large foundation, these guides will help you communicate more effectively.

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10 Nonprofit Communications Mistakes | How to Avoid Them

What are the most common communication mistakes nonprofits make? This guide identifies them and outlines solutions so you can avoid them.

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Considering a Branding Project? | 6 Key Questions to Ask

Creating the right brand strategy can be challenging, time-consuming, and a significant financial investment. We’ve outlined what’s involved and what it will take for your branding initiative to succeed.

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Taglines that Tell | Create a Memorable Message for Your Nonprofit

A pitch-perfect tagline can be the foundation for all messages you create about your organization or program. Follow these guidelines to ensure yours is memorable.

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Tell Your Organization’s Story | 7 Guidelines to Create Connection

Your story should make your work stand out among similar organizations and be so memorable that people pay attention and remember you after the story ends.

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Web WOW | 4 Ways to Bring Your Brand to Life Online

Before you create your website, you need to do some strategic thinking about your brand, audiences, and goals. This groundwork will guide both your copy and your design.

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Considering a Branding or Admissions Project for Your School? | 5 Questions to Ask

If you are considering investing in a branding, messaging, or admissions project, these general guidelines will help you evaluate how well our approach meets your school’s needs.

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Marketing Your Independent School | 10 Steps to Maximum Effectiveness

Most independent schools need to compete for students who are a good fit for the school’s values, day-to-day personality, and unique offering. Here are 10 tips for ensuring you’re strengthening your school’s reputation.

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Get Schooled in Social Media | 8 Steps for Creating a Campaign for Your School that Actually Works

Social media campaigns should be a targeted effort with specific goals, audiences, and timelines in mind. Follow these eight steps to make sure your school’s social media campaign is successful.

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Beyond Your School Colors | Make Your Website Unique

Your school’s website is a vital gateway to both your community and your brand. Here are tips for making your school’s website feel as exciting, vibrant, and true as a walk through campus.

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Messaging That’s Memorable | Your Minute Message Model

In our noisy, sound-bite culture you need a way to quickly and memorably state your case. Use this model for creating powerful messages to help you attract more support from more people.

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Make Your Case for Donations | Create a Standout Case for Support

How do you make your case to your next major donor? We’re about to show you. At the end of this guide, we’ll summarize our tips for making your case for support great.

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Your New Name | 10 Guidelines for a Powerful Launch

Launching your new name successfully means premiering it in such a way that it creates more interest in your organization, re-engages your donors, and inspires renewed commitment to your mission. Here’s how.

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Breathe Life Into Your Next Donor Campaign | How to Balance Emotion with Facts

A good donor campaign case balances reason and facts with emotion, with the good amount of energy thrown in for good measure. In this paper we’ll show you how to create a quiet or public-phase case that has all the right ingredients.

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Engage Your Audience | How to Use Design to Create Connection

As a nonprofit marketer, you need to know how to make the biggest impact with limited resources. Here, we lead you through the five major steps in the design process and teach you how to get the most out of design.

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Your Capital Campaign Needs a Brand | 8 Steps for Creating Irresistible Donor Campaigns

Successful capital campaigns have a brand—a big organizing principle. Here are the eight steps you must take to ensure the brand lives within every single aspect of the campaign.

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Branding Project RFP | Mission Minded's Free Template

This RFP template will be useful as you plan your branding project.

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Your Annual Report is a Fundraising Tool | 6 Key Steps to Creating Your Best One Yet

Your nonprofit’s annual report is more than just a legal document; it’s a fundraising tool. Make sure yours captivates your donors.

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