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Creating the right brand strategy can be challenging, time-consuming, and a significant financial investment. We’ve outlined what’s involved and what it will take for your branding initiative to succeed.

If you are considering investing in a branding, messaging, or admissions project, these general guidelines will help you evaluate how well our approach meets your school’s needs.

We've outlined our approach to strategic planning that will result in a freshly articulated mission, vision, values, and a set of strategic commitments articulated in terms of student outcomes—the measures that matter most.

Your story should make your work stand out among similar organizations and be so memorable that people pay attention and remember you after the story ends.

In our noisy, sound-bite culture you need a way to quickly and memorably state your case. Use this model for creating powerful messages to help you attract more support from more people.

Social media campaigns should be a targeted effort with specific goals, audiences, and timelines in mind. Follow these eight steps to make sure your school’s social media campaign is successful.

How do you make your case to your next major donor? We’re about to show you. At the end of this guide, we’ll summarize our tips for making your case for support great.

What are the most common communication mistakes nonprofits make? This guide identifies them and outlines solutions so you can avoid them.

A pitch-perfect tagline can be the foundation for all messages you create about your organization or program. Follow these guidelines to ensure yours is memorable.

A good donor campaign case balances reason and facts with emotion, with a good amount of energy thrown in for good measure. In this paper we’ll show you how to create a quiet or public-phase case that has all the right ingredients.

As a nonprofit marketer, you need to know how to make the biggest impact with limited resources. Here, we lead you through the five major steps in the design process and teach you how to get the most out of design.

Before you create your website, you need to do some strategic thinking about your brand, audiences, and goals. This groundwork will guide both your copy and your design.

Most independent schools need to compete for students who are a good fit for the school’s values, day-to-day personality, and unique offering. Here are 10 tips for ensuring you’re strengthening your school’s reputation.

Successful capital campaigns have a brand—a big organizing principle. Here are the eight steps you must take to ensure the brand lives within every single aspect of the campaign.

Your school’s website is a vital gateway to both your community and your brand. Here are tips for making your school’s website feel as exciting, vibrant, and true as a walk through campus.

Launching your new name successfully means premiering it in such a way that it creates more interest in your organization, re-engages your donors, and inspires renewed commitment to your mission. Here’s how.

Your nonprofit’s annual report is more than just a legal document; it’s a fundraising tool. Make sure yours captivates your donors.

This RFP template will be useful as you plan your branding project.

In our noisy, sound-bite culture you need a way to quickly and memorably state what makes your school unique. Use this model for creating powerful messages to help you attract more right-fit families for your school.