Webinars + Events

Development Executives Roundtable – Evade the Expected for Bolder Campaign Communications

Friday, September 13 @ 12 – 1:30PM PT

Audacious fundraising campaigns require you to evade the expected and instead tap the cultural zeitgeist to create a thematic appeal that carefully balances reason with urgency and emotion. And your campaign communications have to tap the values you and your donors share. How do you do all that when your organization seeks to engage both your tried-and-true donors and a new generation of values-aligned supporters?

Learn from San Francisco Foundation’s Rehana Abbas and Mission Minded’s Jennie Winton how you can address the needs of today’s donors through your shared values to create a campaign theme and message that’s clear and irresistible. They’ll share a bold new way to think about your donors through a values lens, how San Francisco Foundation is doing this successfully, and why this values-centered approach must become the anchor of your donor communications.

Whether you’re in a campaign, planning for one, or just want to strengthen your overall donor messaging you’ll leave with new insights to spur bold thinking and practical tools to elevate your own fundraising communications. Bring your questions and join us!