Webinars + Events

Beyond Admissions: Use Your Brand To Strengthen Your School Community and Culture

Wednesday, September 25 @ 12PM PT/ 3PM ET

If your school is struggling to hold onto a culture that has become murky, or needs to pivot its culture to meet the realities of today, your brand strategy may be the missing link. Done right, your brand strategy goes far beyond admissions or marketing and creates the anchor for your school’s culture and community in a way that deeply serves your students, families, faculty, and staff.

How can you use your school’s brand to create alignment and excitement among your existing community and those you hope to attract? Join Alice Dickherber, Assistant Head of School for Strategic Advancement at Villa Duchesne, and Romayne Levee, Partner & Director of Strategy at Mission Minded, on Wednesday, September 25 at 12-1PM PT/3-4PM ET. You’ll learn how schools can unify their own communities with a bold brand strategy and unapologetically expressed values. We’ll review the benefits of this kind of thinking and work, including how a school’s brand supports fundraising and admissions, welcoming in more people than ever who join the community because it aligns with their values – as opposed to those who join and then seek to change the school in fundamental ways. 

You’ll learn how to strengthen your school’s brand strategy, opportunities for improvement, and participate in an interactive Q&A session. We encourage you to bring your questions.

There is no charge for this workshop.

Development Executives Roundtable – Evade the Expected for Bolder Campaign Communications

Friday, September 13 @ 12 – 1:30PM PT

Audacious fundraising campaigns require you to evade the expected and instead tap the cultural zeitgeist to create a thematic appeal that carefully balances reason with urgency and emotion. And your campaign communications have to tap the values you and your donors share. How do you do all that when your organization seeks to engage both your tried-and-true donors and a new generation of values-aligned supporters?

Learn from San Francisco Foundation’s Rehana Abbas and Mission Minded’s Jennie Winton how you can address the needs of today’s donors through your shared values to create a campaign theme and message that’s clear and irresistible. They’ll share a bold new way to think about your donors through a values lens, how San Francisco Foundation is doing this successfully, and why this values-centered approach must become the anchor of your donor communications.

Whether you’re in a campaign, planning for one, or just want to strengthen your overall donor messaging you’ll leave with new insights to spur bold thinking and practical tools to elevate your own fundraising communications. Bring your questions and join us!