We help good causes have greater impact.

Who We Are

We believe the organizations that make our world better need to be unapologetically bold.

Let us help you find the magnetic ideas that fire up your supporters.

Bay Area Discovery Museum

Bay Area Discovery Museum

In partnership with the board and staff we helped the museum articulate the world they imagine; one in which every child grows and thrives through joyful play.

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California ChangeLawyers

California ChangeLawyers

We co-created a bold new name, indeed a new word – California ChangeLawyers  – breaking new ground and positioning them as social justice leaders.

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Rhodes Trust at Oxford University

Rhodes Trust at Oxford University

Mission Minded was selected because of our ability to facilitate honest conversations about diversity, equity, inclusion, and justice.

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Mission Minded is so impressive! They get how we’re different and why we matter and how to help us talk about it.

Andrea Davies, as Associate Director,
Stanford Humanities Center

I’m really appreciating that we don’t have to teach you this stuff, and that your understanding of the definition of equity, asset- based framing, and lifting others up in a non-savior way is advanced.

Fred Blackwell, as CEO,
San Francisco Foundation

It’s wonderful work. It’s powerful and engaging and will really equip us to be great ambassadors for this campaign.

Dr. Elizabeth Kiss, as Warden (CEO),
The Rhodes Trust

Thank you for the passion, expertise, and thorough research you have brought to the game. I appreciate that you did not shy away from addressing sensitive topics and that you shut down things that had the potential to misdirect us.

Mark Riccobono, M.S. ed, as Executive Director,
National Federation of the Blind

We have found the work we did with Mission Minded to be so incredibly helpful, and we had immediate results. We thank our lucky stars every day for Mission Minded.

Carolyn Hines, as Director of Advancement & Communications,
Aspen Country Day School

The Mission Minded team sought feedback throughout our engagement, is highly responsive, and most importantly, is willing to challenge ideas based on their knowledge and expertise. I wouldn’t hesitate to partner with them again. I can’t recommend Mission Minded highly enough!

Dr. Amy Loyd, Ph.D., as Assistant Secretary,
U.S. Department of Education

Having a true partner like Mission Minded to guide us every step of the way was transformative! Our new campaign materials, strategic plan, modern logo, and inviting website all speak with one voice to bring Foothills Art Center into a new era and realize our greatest potential to serve.

Hassan Najjar, as Executive Director,
Foothills Art Center

I have loved working with everyone at Mission Minded on our brand strategy. It has been an amazing experience, and we have grown so much as a school and as a Leadership team through the process.

Vanessa Walker-Oakes, as Head of School,
Flintridge Preparatory School

Thank you for the engaging, productive, and inspiring work with our group yesterday. I believe we all felt energized and hopeful for our future.

Dr. Andrew Rehfeld, Ph.D., as President,
Hebrew Union College

Mission Minded has been a great thought partner with me and Curtis through our strategic plan process and I’d recommend them to anyone needing a strategic plan.

Dr. Meera Ratnesar, as Head of School,
Curtis School

Who We Help