Upcoming Events
What’s New in Fundraising Communications?
Wednesday, October 8, 11:00am PT/2:00pm ET
Donors are tuning out the same tired messages. If your campaign looks like everyone else’s, or isn’t calibrated to the realities of today, you’re leaving money (and trust) on the table. In this session, campaign communications experts Jennie Winton and Zach Hochstadt whose team helped clients collectively raise over $1 billion in the last five years alone, will show you how to break through the noise with bold, values-driven messaging that inspires real action. You’ll leave with practical tools, fresh examples, and the clarity to make your next campaign impossible to ignore.
Start with What Donors Value, Not What You Need
Wednesday, November 12, 1:00pm PT/3:00pm ET
Tepid fundraising messages and tools won’t cut it today, even with your most loyal supporters. Why? Because with so much competition for their time and money, donors are less willing than ever to trust you if you can’t make them a powerful, specific, promise about what their dollars will achieve. That promise also has to tap their values (and values live in their heart.) This session flips the traditional fundraising playbook. You’ll stop asking for what YOU need, and start showing donors how to create what THEY already believe in.
Yes, a Better Brand Really Will Help You Reach More Donors
Wednesday, January 14, 11:00am PT/3:00pm ET
What if making one shift could make all of your work easier? Your mission is clear, your impact is high, but your donor base needs to grow. If that describes your organization this workshop is for you. Come learn how the Season of Sharing Fund updated its brand and messages to be more appealing to more donors. They didn’t change their program; they changed how they talk about it. Now they stand out in our crowded Bay Area nonprofit constellation as they appeal to their tried-and-true donors and cultivate the next generation.
Registration link will be coming soon.
