When World Events Impact Your Brand

Almost daily, global events demand our attention — and our empathy. As a result, the lines between personal and organizational values and speech have become blurred. Nonprofit organizations and educational institutions now find themselves responding to gun violence, the culture wars, geopolitical conflict, immigration, reparations, and so much more.

Your constituents may be clamoring for your organization to take a position. But is that the best long-term strategy for your brand?

In this workshop, Mission Minded Founding Partner Zach Hochstadt will lead a discussion with our panel of nonprofit and education leaders.

The panel will spotlight the trends they’re seeing, and how they’ve used their organization’s values to guide them to the appropriate response. We’ll use hypothetical situations to present a range of questions and decisions you might face.

You’ll learn from the panel’s perspective, experiences, and advice. You’ll hear what approaches have resonated with their brands’ audiences and strengthened their brands, and what they might do differently next time.

Presenter

Zach Hochstadt

Zach Hochstadt

Founding Partner

Zach Hochstadt

Founding Partner

Over the past 20+ years, Zach has worked with hundreds of nonprofit leaders to craft unique and inspired brands. He…

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