The BrandEquation™
The BrandEquation is the perfect sum of the internal wisdom and external insights that help solidify the reputation you want to hold. A strong brand unearths who your organization is and why it matters, giving audiences a clear understanding of why they should join you.
Considering a Branding Project?
Creating the right brand strategy can be challenging, time-consuming, and a significant financial investment. We’ve outlined what’s involved and what it will take for your branding initiative to succeed.
Strategic Plan RFP
This template will help you craft the right RFP for your strategic planning needs.
Messaging That’s Memorable for Your Nonprofit
In our noisy, sound-bite culture you need a way to quickly and memorably state your case. Use this model for creating powerful messages to help you attract more support from more people.
Breathe Life Into Your Next Donor Campaign
A good donor campaign case balances reason and facts with emotion, with a good amount of energy thrown in for good measure. In this paper we’ll show you how to create a quiet or public-phase case that has all the right ingredients.
Branding Project RFP
This RFP template will be useful as you plan your branding project.