Stephanie Swain's Posts

Brand is HR’s Responsibility

Brand begins with people. And one of the industries that best understands this is the hospitality industry. They embrace the idea that everyone within the company—not just front of the house—is responsible for the brand. And you know we’re on board with that. Human Resources is the business of attraction, selection, and retention of internal human capital. So what does that have to do with brand? A lot. Cornell University, known for its hospitality management program, had this to share in their report on HR and branding, “Much like customers seek the right fit with... +Read More

The Big Three: Meet Your Year-End Giving Goals

The year is coming to a close. Right on schedule, you begin sending final year-end giving solicitations to your donor base. The money starts pouring in. Your donors tell you they feel more connected to your cause than ever. You’re thrilled. Your board is thrilled. Congratulations. Sounds perfect, right? We all know it’s not that simple. You’re not the only one reaching out to your donors with year-end giving appeals. And with an onslaught of emails and phone calls from organizations, your donors may be feeling fatigued by being solicited constantly. How do you make sure your communications... +Read More

Your Target Audience: A Lesson from Politics

It’s election season. While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, or reputation, that attracts attention and support. We’ve previously written about why your audience isn’t “everyone” and the 10 questions you should ask to get to know your audience. But what about the in-between? Before you can get to know your... +Read More

How to Build Support for A New Name

If the idea of changing your nonprofit’s name feels overwhelming and scary, you’re not alone. Changing your name is a huge undertaking that’s not without risk. When necessary, and when done well, a new name can trigger powerful outcomes for an organization. But there’s more to naming success than finding the perfect new moniker. You also must consider how you announce it. We’ve talked before about how to approach a naming project and how to make sure your new name is a good one. If you’ve followed these guidelines and have settled on a new name, you’re now faced with a critical step in the... +Read More