Even outgrown, awkward, or imperfect names tend to hold enough accumulated value to outweigh the benefits of switching to a new one.

Even in these uncertain times, use the best practices of branding and messaging to maintain a deep connection with your target audiences.

Nonprofit brands, like people, are only interesting if they talk about something besides themselves.

With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them.

How to ensure your virtual event is on-brand while engaging your audiences and achieving your goals.

Annual reports are even more powerful amid pandemic response; donors stuck at home have more time than ever to read about your impact and support you.