A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner.

When it comes the success of a nonprofit merger, the importance of establishing a strong brand for the new entity cannot be understated.

Even outgrown, awkward, or imperfect names tend to hold enough accumulated value to outweigh the benefits of switching to a new one.

Even in these uncertain times, use the best practices of branding and messaging to maintain a deep connection with your target audiences.

Nonprofit brands, like people, are only interesting if they talk about something besides themselves.

With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them.