Posts by Rod Lemaire
Visual Identity: It’s How You Look
Posted by Rod Lemaire on January 21st, 2021
Posted in Blog, Nonprofit Branding, Nonprofit Design
Effective brand storytelling doesn’t just stem from the accidental use of visually-appealing elements.
Your Logo and Your Seal. What’s the Difference?
Posted by Rod Lemaire on November 18th, 2020
Posted in Blog, Independent Schools, Nonprofit Design
Think of it this way: a seal looks backward while a new logo looks forward.
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Do Your Logo and Visual Identity Send the Right Signals?
Posted by Rod Lemaire on January 22nd, 2020
Posted in Blog, Nonprofit Branding, Nonprofit Design
Contrary to common misconception, your logo is not your brand. It’s a powerful symbol for your brand. Think of your …
Why the Easy Choice Isn’t On-Brand
Posted by Rod Lemaire on April 25th, 2019
Posted in Blog, Nonprofit Branding, Nonprofit Design, Nonprofit Fundraising, Nonprofit Messaging, Nonprofit Naming, Nonprofit Taglines, Nonprofit Web
The moment of truth is upon you. You’ve approved your budget, wrangled myriad stakeholders, invested hard-won funds, devoted months of …
Why Your School Looks So Last Year
Posted by Rod Lemaire on March 25th, 2019
Posted in Blog, Independent Schools, Nonprofit Communications, Nonprofit Design
One of the most effective things independent schools can do to build community, increase enrollment, and boost donor dollars is …
Mission Minded Shines in International Marketing Awards
Posted by Rod Lemaire on January 31st, 2019
Posted in Blog, Independent Schools, Nonprofit Design, Storytelling, Videos
Mission Minded and four of the schools we serve won six awards in the only international competition that exclusively recognizes …