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About Us

Mission Minded is a branding firm that works with nonprofits, foundations, schools, colleges and universities.

We believe that a brand that sets you apart is essential to a nonprofit’s success. Every day we guide our clients to uncover the big, bold idea that will attract more people to their work. Because in today’s world, a worthy mission is not enough. You’ve got to communicate what makes you unique at every opportunity.

The Challenge

Your organization faces unique challenges when it comes to branding. And these days, everyone seems to be a brand expert. Yet so few really understand our sector, what brand really means, and how you devise your brand strategy is as important as the result.

We understand that you need a partner who can walk alongside you through the entire brand journey—a partner who knows how to interview a major donor, how to facilitate a meeting with your board, who can listen carefully to the needs of your staff, while also crafting the strategy and creative to elevate your organization.

How We Help

We founded Mission Minded in 2002 to address these challenges. Because the path is just as important as the destination. We created a process that listens carefully to the voices of your stakeholders and brings them together to achieve something greater.

Our tagline is “Amplify the Good.” For us, this means three things: that we exist to help good causes have their voices be heard; that we foster optimism; and that we recognize good ideas and always work to improve upon them.

Talk to our clients and you’ll hear how we Amplify the Good every day. We bring the expertise to help you achieve greater recognition so you have greater impact in the world.