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Posts by Zach Hochstadt

Why Your Nonprofit Needs an Enemy

Posted by on May 6th, 2015
Posted in Blog, Nonprofit Branding, Storytelling

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to …

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What “Wheel of Fortune” Can Teach You About Your Brand

Posted by on April 29th, 2015
Posted in Blog, Nonprofit Branding

I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, …

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What We’re Thankful for This Year

Posted by on December 4th, 2014
Posted in Blog

With 2014 coming to a close, we thought you’d enjoy these reflections on how our colleagues and clients inspired us …

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Your Brand is a Shortcut. Where Does it Lead?

Posted by on August 19th, 2014
Posted in Blog

Strong brands lead to desired interactions. They quickly attract the audiences who align with their values, appreciate what the brands …

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Be Honest About Competition—It Might Just Make You a Better Collaborator

Posted by on July 7th, 2014
Posted in Blog, Nonprofit Branding

People don’t like to talk about competition in the nonprofit world. Competition suggests a dog-eat-dog fight to the finish where …

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Snow in May: The Value of Expectations in Branding

Posted by on May 12th, 2014
Posted in Blog, Nonprofit Branding, Nonprofit Messaging, Storytelling

Also titled: Why I Refuse to Get Out My Snow Shovel Today is Monday, May 12, 2014, and I’m feeling …

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