Posts by Zach Hochstadt
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Why Your Nonprofit Needs an Enemy
Posted by Zach Hochstadt on May 6th, 2015
Posted in Blog, Nonprofit Branding, Storytelling
A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to …
What “Wheel of Fortune” Can Teach You About Your Brand
Posted by Zach Hochstadt on April 29th, 2015
Posted in Blog, Nonprofit Branding
I grew up watching the television show “Wheel of Fortune.” We didn’t spend every dinner in front of the TV, …
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What We’re Thankful for This Year
Posted by Zach Hochstadt on December 4th, 2014
Posted in Blog
With 2014 coming to a close, we thought you’d enjoy these reflections on how our colleagues and clients inspired us …
Your Brand is a Shortcut. Where Does it Lead?
Posted by Zach Hochstadt on August 19th, 2014
Posted in Blog
Strong brands lead to desired interactions. They quickly attract the audiences who align with their values, appreciate what the brands …
Be Honest About Competition—It Might Just Make You a Better Collaborator
Posted by Zach Hochstadt on July 7th, 2014
Posted in Blog, Nonprofit Branding
People don’t like to talk about competition in the nonprofit world. Competition suggests a dog-eat-dog fight to the finish where …
Snow in May: The Value of Expectations in Branding
Posted by Zach Hochstadt on May 12th, 2014
Posted in Blog, Nonprofit Branding, Nonprofit Messaging, Storytelling
Also titled: Why I Refuse to Get Out My Snow Shovel Today is Monday, May 12, 2014, and I’m feeling …