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Posts by Zach Hochstadt

Can We Learn Anything from 1981?

Posted by on August 21st, 2013
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging

Every once in a while, you find yourself pulling a book you haven’t read in a while off the shelf. …

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Does Negativity Work in Your Nonprofit Messaging?

Posted by on June 5th, 2013
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging

In an earlier post, I commented on Doug Hattaway and Jenn Henrichsen’s recent article in Stanford Social Innovation Review about …

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Are Simple Messages Dumber?

Posted by on May 29th, 2013
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging

In an article in Stanford Social Innovation Review, Doug Hattaway and Jenn Henrichsen make an argument that embodies our philosophy at …

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The Minute Message Model in Action: Women’sVision

Posted by on March 19th, 2013
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Nonprofit Training, Storytelling

Joanna Murray, CEO of Women’sVision, expertly employs Mission Minded’s Minute Message Model in this clip from Denver’s ABC 7 News. …

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Framing the Issue: How Obama Won the War of Words

Posted by on November 8th, 2012
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Storytelling

“To frame an issue is to reduce it to a story for which there is only one possible outcome.”—Geoff Nunberg, …

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On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Posted by on June 28th, 2012
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Storytelling

There’s no question that stories are an essential gateway to understanding complex issues. This was as true in Shakespeare’s and …

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