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Posts in “Social Media”

Going Small Can Pay Off Big: 3 Simple Steps for Your Social Media Campaign

Posted by on April 16th, 2018
Posted in Blog, Social Media

While the importance of having a social media presence is relatively well understood, pinpointing the how, where, how much, why, …

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Dove: A Lesson in Brand Differentiation

Posted by on April 18th, 2013
Posted in Blog, Social Media, Videos

In spite of the persuasive critiques of Dove’s 9-year old “Real Beauty” campaign, the most recent installation is clearly articulated and …

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How to Get Your PSA on Hulu

Posted by on December 12th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Web, Social Media, Storytelling, Videos

If you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than …

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Blogstorming: 9 Great Tips to Spark Your Next Post

Posted by on November 17th, 2011
Posted in Blog, Nonprofit Communications, Social Media

You don’t have to blog. Just as much as you don’t have to Tweet, Facebook, or set up a profile …

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Letters to the Editor: The Message You Control

Posted by on September 15th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Social Media

I recently blogged about how to place an op-ed piece, but there is an easier and likelier way to get …

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Fundraising From the Comfort of Your Living Room

Posted by on June 9th, 2011
Posted in Blog, Email Campaigns, Independent Schools, Nonprofit Fundraising, Performing Arts, Social Media

With online fundraising and social media causing a riot in the nonprofit sector it’s worth remembering a basic approach that …

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