If you’re a nonprofit professional, President Biden just provided a master class in how to successfully launch a brand.

Effective brand storytelling doesn’t just stem from the accidental use of visually-appealing elements.

A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner.

When it comes the success of a nonprofit merger, the importance of establishing a strong brand for the new entity cannot be understated.

Even outgrown, awkward, or imperfect names tend to hold enough accumulated value to outweigh the benefits of switching to a new one.

Even in these uncertain times, use the best practices of branding and messaging to maintain a deep connection with your target audiences.