Posts in “Nonprofit Branding”
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The Death of Gap’s New Logo and the Emotional Power of Brand
Posted by Zach Hochstadt on October 12th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Design
As reported everywhere today, clothing retailer Gap pulled its new logo only one week after launch. The question is: Why …
What Taglines Inspire You?
Posted by Jennie Winton on September 25th, 2010
Posted in Blog, Email Campaigns, Nonprofit Annual Report, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Nonprofit Taglines, Social Media, Storytelling
Looking for some tagline inspiration? Here’s a list of nonprofit taglines that inspire us and that we hope inspire you, …
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AIDS Ends Here: The Video for San Francisco AIDS Foundation
Posted by Zach Hochstadt on August 25th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging, Social Media, Storytelling, Videos
Mission Minded recently created a video for San Francisco AIDS Foundation that highlights the organization’s bold new goals. Watch it …
“So, what does your organization do?”
Posted by Jennie Winton on August 10th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Nonprofit Taglines, Nonprofit Training, Performing Arts, Storytelling
Many nonprofit organizations have a tough time explaining the vital work they do in a way that really gets to …
NPR and the Y: Should You Shorten Your Name?
Posted by Zach Hochstadt on July 15th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Copywriting
Around the world, organizations like CHPL, MRCD, and PoRUG are rejoicing. NPR and the Y have officially adopted shortened versions …
Consistency, Consistency, Consistency
Posted by Zach Hochstadt on May 6th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Copywriting, Nonprofit Messaging, Storytelling
Nonprofits typically don’t have as much money to spend on marketing as for-profit companies do. But what you lack in …