Posts in “Nonprofit Branding”
)
NPR and the Y: Should You Shorten Your Name?
Posted by Zach Hochstadt on July 15th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Copywriting
Around the world, organizations like CHPL, MRCD, and PoRUG are rejoicing. NPR and the Y have officially adopted shortened versions …
Consistency, Consistency, Consistency
Posted by Zach Hochstadt on May 6th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Copywriting, Nonprofit Messaging, Storytelling
Nonprofits typically don’t have as much money to spend on marketing as for-profit companies do. But what you lack in …
Get inspiring nonprofit communications, fundraising, strategic planning, and design best practices delivered from our experts to your inbox!
What Is a Brand?
Posted by Zach Hochstadt on May 5th, 2010
Posted in Blog, Nonprofit Branding
“A brand is a result, not a tactic” – Lucas Conley While the process of “brand building“ can be complex, …