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Posts in “Nonprofit Branding”

Melinda Gates on Coca-Cola and Global Health: Why Marketing is Critical

Posted by on October 22nd, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Communications

Melinda Gate’s TEDx talk last month points to the critical link between strategic marketing and the success of nonprofit efforts. …

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The Death of Gap’s New Logo and the Emotional Power of Brand

Posted by on October 12th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Design

As reported everywhere today, clothing retailer Gap pulled its new logo only one week after launch. The question is: Why …

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What Taglines Inspire You?

Posted by on September 25th, 2010
Posted in Blog, Email Campaigns, Nonprofit Annual Report, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Nonprofit Taglines, Social Media, Storytelling

Looking for some tagline inspiration? Here’s a list of nonprofit taglines that inspire us and that we hope inspire you, …

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AIDS Ends Here: The Video for San Francisco AIDS Foundation

Posted by on August 25th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging, Social Media, Storytelling, Videos

Mission Minded recently created a video for San Francisco AIDS Foundation that highlights the organization’s bold new goals. Watch it …

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“So, what does your organization do?”

Posted by on August 10th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Nonprofit Taglines, Nonprofit Training, Performing Arts, Storytelling

Many nonprofit organizations have a tough time explaining the vital work they do in a way that really gets to …

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NPR and the Y: Should You Shorten Your Name?

Posted by on July 15th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Copywriting

Around the world, organizations like CHPL, MRCD, and PoRUG are rejoicing. NPR and the Y have officially adopted shortened versions …

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