Posts in “Nonprofit Branding”
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Make Your Case for Donations
Posted by Zach Hochstadt on July 11th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging
You’ve made it. You’ve finally landed that coveted meeting with your next major donor—the one who can finance an important …
Does Your Organization Dedicate Enough Resources to Communications?
Posted by Susan Alexander on June 2nd, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging
In the for-profit world, the rule of thumb is to spend 20% of budget on marketing and communications. Why should it be different in the nonprofit world? It shouldn’t. Learn why it’s important for your organization to give communications its due.
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Does Rebranding Strike Fear Into Your Heart?
Posted by Jennie Winton on March 25th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging, Nonprofit Taglines
If the process of rebranding or renaming your organization strikes fear in your heart, read on to learn what one …
Is Your Tagline the Same as Your Brand Promise?
Posted by Jennie Winton on February 14th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines
I recently had a debate with a nonprofit marketing guru on whether or not the brand promise for an organization …
Why Environmentalists Need to Lose their Acronyms
Posted by Susan Alexander on January 12th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging
“Don’t call it ANWR! It’s not a dead Egyptian president, it’s America’s Serengeti.” That was my constant cry during the …
Telling the Intermediary’s Story
Posted by Zach Hochstadt on January 4th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Design, Nonprofit Fundraising, Nonprofit Messaging, Storytelling
If you have attended one of our Minute Message Model trainings, you know that we are big proponents of telling …