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Posts by Jennie Winton

Simultaneous Strategic Planning and Branding with Sterne School

Posted by on January 24th, 2020
Posted in Blog, Independent Schools, Strategic Planning

If your organization is considering undertaking both strategic planning and branding work, you might consider tackling both simultaneously. Doing this …

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Look Behind the Brand: San Francisco Village

Posted by on November 20th, 2019
Posted in Blog, Digital, Email Campaigns, Nonprofit Communications, Social Media, Storytelling

Mission Minded strategist, Rosie Powers, led the creation of a communications campaign to help San Francisco Village reach new members. …

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Should Each of Your Programs Have its Own Brand?

Posted by on September 20th, 2019
Posted in Blog, Nonprofit Branding, Nonprofit Messaging

We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under …

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Is Your Tagline Too Long? (Or Too Short?)

Posted by on August 28th, 2019
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines

A pitch-perfect tagline can be the foundation of all the messages you create about your organization or program. It’s a …

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Look Behind the Brand: Army & Navy Academy

Posted by on August 8th, 2019
Posted in Blog

Karen Buck is a Senior Brand Strategist at Mission Minded and co-led the rebranding of our client Army & Navy …

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Broadcast Your Brand with Video

Posted by on July 19th, 2019
Posted in Blog

In today’s always-online environment, using video to spread the word is a smart choice. You’d be challenged to find a …

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