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Posts by Jennie Winton

The Why and How of Your Next Strategic Plan

Posted by on September 23rd, 2020
Posted in Blog, Nonprofit Communications, Strategic Planning

Strategic planning is the process—and result—of focusing the intelligence of your staff and leadership on making your organization’s optimal future a reality.

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8 Questions to Ask Before You Change Your Name

Posted by on August 26th, 2020
Posted in Blog, Nonprofit Branding, Nonprofit Copywriting

Even outgrown, awkward, or imperfect names tend to hold enough accumulated value to outweigh the benefits of switching to a new one.

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It’s Time to Double Down on These Branding Best Practices

Posted by on August 21st, 2020
Posted in Blog, Nonprofit Branding, Nonprofit Messaging

Even in these uncertain times, use the best practices of branding and messaging to maintain a deep connection with your target audiences.

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Two Men in a Business Meeting

If Brands Were People, Would You Want to Spend Time With Yours?

Posted by on August 5th, 2020
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging

Nonprofit brands, like people, are only interesting if they talk about something besides themselves.

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Grid of Mission Minded staff faces

Are Your Brand Values Inclusive?

Posted by on July 20th, 2020
Posted in Blog, Nonprofit Branding

With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them.

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College student on campus

Do We Need to Be On Campus to Understand Your School?

Posted by on July 15th, 2020
Posted in Blog, Independent Schools

If the magic of your school can only be felt by physically experiencing it, your ability to attract families will be limited.

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