Posts by Jennie Winton

We just changed our tagline…and it wasn’t easy.

Posted by on April 13th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Taglines

We had a great tagline, and it served us well for over a decade. And then our tagline stopped working. …

Read more  

Should Each of Your Programs Have its Own Brand?

Posted by on March 9th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Messaging

We hear this question often: Should we be branding each of our individual programs, or trying to create one single …

Read more  

Get inspiring communication ideas delivered from our experts to your inbox.

  • This field is for validation purposes and should be left unchanged.

When it comes to your message, how much is enough?

Posted by on March 2nd, 2015
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Storytelling

We counsel our clients to repeat, repeat, repeat: Get a good message and stick with it—in print, digital, and spoken …

Read more  

3 Ways to Ensure Your Next Email Solicitation is On Brand

Posted by on February 4th, 2015
Posted in Blog, Email Campaigns, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging

Do your emails align with your organization’s brand strategy? Do they send a clear, consistent message about the value of …

Read more  

5 Ways to Communicate Better in the New Year

Posted by on January 14th, 2015
Posted in Blog, Nonprofit Communications, Nonprofit Messaging

There are best practices of branding and communications that any nonprofit can put into place without a lot of hullaballoo. …

Read more  

9 Mistakes Your Independent School Can Avoid This Admissions Season

Posted by on September 4th, 2014
Posted in Blog, Independent Schools, Nonprofit Communications

Knowing how to create a great admissions experience can be tricky. You want to attract new families to your school, …

Read more