Posts by Jennie Winton

13 Reasons Your Nonprofit Might Need To Update Its Brand

Posted by on July 10th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging

We get calls from nonprofits, foundations, and independent schools eager to address communication challenges of every kind. Some recognize that …

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We just changed our tagline…and it wasn’t easy.

Posted by on April 13th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Taglines

We had a great tagline, and it served us well for over a decade. And then our tagline stopped working. …

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Should Each of Your Programs Have its Own Brand?

Posted by on March 9th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Messaging

We hear this question often: Should we be branding each of our individual programs, or trying to create one single …

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When it comes to your message, how much is enough?

Posted by on March 2nd, 2015
Posted in Blog, Nonprofit Communications, Nonprofit Messaging, Storytelling

We counsel our clients to repeat, repeat, repeat: Get a good message and stick with it—in print, digital, and spoken …

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3 Ways to Ensure Your Next Email Solicitation is On Brand

Posted by on February 4th, 2015
Posted in Blog, Email Campaigns, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging

Do your emails align with your organization’s brand strategy? Do they send a clear, consistent message about the value of …

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5 Ways to Communicate Better in the New Year

Posted by on January 14th, 2015
Posted in Blog, Nonprofit Communications, Nonprofit Messaging

There are best practices of branding and communications that any nonprofit can put into place without a lot of hullaballoo. …

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