The best branding practices sometimes come down to the common-sense good habits you already know but haven’t yet committed to.

Mission Minded is ever hopeful and thankful for the work—and impact—our clients like you create in their communities everyday.

Even outgrown, awkward, or imperfect names tend to hold enough accumulated value to outweigh the benefits of switching to a new one.

Even in these uncertain times, use the best practices of branding and messaging to maintain a deep connection with your target audiences.

Nonprofit brands, like people, are only interesting if they talk about something besides themselves.

With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them.