Posts by Jennie Winton

Your Organization’s Story: In One Minute

Posted by on April 26th, 2016
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging

Most of us know how frustrating it is to miss an opportunity to hook someone on our organization. If you’ve …

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Your Case for Support: Good Design Will Make it Stronger

Posted by on April 6th, 2016
Posted in Blog, Capital Campaign, Fundraising Case, Fundraising Case For Support, Nonprofit Branding, Nonprofit Communications, Nonprofit Design, Nonprofit Fundraising, Storytelling

We can’t reiterate this enough–injecting emotion into your next capital campaign is essential to its success. Emotion, after all, is a …

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Is Emotion Missing from Your Capital Campaign?

Posted by on March 10th, 2016
Posted in Blog, Capital Campaign

Capital campaigns are launched to raise the money to fill a nonprofit organization’s need. Case statements are written to prove …

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Your Annual Report Question: Deliver Digitally, By Mail, Or Not At All?

Posted by on September 29th, 2015
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Messaging

Note from Jennie: It’s interesting that this is a question that still gets asked today, three years after I originally …

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How To Turn A New Brand Into a Fresh Admissions Campaign

Posted by on September 3rd, 2015
Posted in Blog, Independent Schools, Nonprofit Branding

Being crystal clear on the brand of your school—that single big, differentiating idea that you want to be known by—is …

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13 Reasons Your Nonprofit Might Need To Update Its Brand

Posted by on July 10th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging

We get calls from nonprofits, foundations, and independent schools eager to address communication challenges of every kind. Some recognize that …

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