Posts by Jennie Winton
Should Each of Your Programs Have its Own Brand?
Posted by Jennie Winton on September 20th, 2019
Posted in Blog, Nonprofit Branding, Nonprofit Messaging
We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under …
Is Your Tagline Too Long? (Or Too Short?)
Posted by Jennie Winton on August 28th, 2019
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines
A pitch-perfect tagline can be the foundation of all the messages you create about your organization or program. It’s a …
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Look Behind the Brand: Army & Navy Academy
Posted by Jennie Winton on August 8th, 2019
Posted in Blog
Karen Buck is a Senior Brand Strategist at Mission Minded and co-led the rebranding of our client Army & Navy …
Broadcast Your Brand with Video
Posted by Jennie Winton on July 19th, 2019
Posted in Blog
In today’s always-online environment, using video to spread the word is a smart choice. You’d be challenged to find a …
Did You Meet Your Fundraising Goal?
Posted by Jennie Winton on July 3rd, 2019
Posted in Blog, Fundraising Case, Nonprofit Branding, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging
Did you meet your fundraising goal? If not, take a look at your brand. For many nonprofits, when your fiscal …
Use Your Summer to Strengthen Your Brand
Posted by Jennie Winton on June 11th, 2019
Posted in Blog
School’s out for summer! That means beaches, barbeques, baseball, and… branding? Yes: branding. Now that hallways aren’t awash in students …