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Posts by Jennie Winton

Should Each of Your Programs Have its Own Brand?

Posted by on September 20th, 2019
Posted in Blog, Nonprofit Branding, Nonprofit Messaging

We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under …

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Is Your Tagline Too Long? (Or Too Short?)

Posted by on August 28th, 2019
Posted in Blog, Nonprofit Copywriting, Nonprofit Taglines

A pitch-perfect tagline can be the foundation of all the messages you create about your organization or program. It’s a …

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Look Behind the Brand: Army & Navy Academy

Posted by on August 8th, 2019
Posted in Blog

Karen Buck is a Senior Brand Strategist at Mission Minded and co-led the rebranding of our client Army & Navy …

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Broadcast Your Brand with Video

Posted by on July 19th, 2019
Posted in Blog

In today’s always-online environment, using video to spread the word is a smart choice. You’d be challenged to find a …

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Did You Meet Your Fundraising Goal?

Posted by on July 3rd, 2019
Posted in Blog, Fundraising Case, Nonprofit Branding, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging

Did you meet your fundraising goal? If not, take a look at your brand. For many nonprofits, when your fiscal …

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Use Your Summer to Strengthen Your Brand

Posted by on June 11th, 2019
Posted in Blog

School’s out for summer! That means beaches, barbeques, baseball, and… branding? Yes: branding. Now that hallways aren’t awash in students …

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