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Posts by Sandra Fernandez

The O2 Sabbatical Award: Elevating leaders, lifting organizations

Posted by on June 20th, 2014
Posted in Blog, News

What happens to a stellar nonprofit organization when its equally stellar executive director takes a three-month leave of absence? “Fall …

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The Zuckerbergs, Education, and the Power of the Problem Statement

Posted by on May 30th, 2014
Posted in Blog, Nonprofit Communications, Nonprofit Messaging

Recently, Mark and Priscilla Zuckerberg posted an op-ed in the San Jose Mercury News to announce a $120 million donation …

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Dove: A Lesson in Brand Differentiation

Posted by on April 18th, 2013
Posted in Blog, Social Media, Videos

In spite of the persuasive critiques of Dove’s 9-year old “Real Beauty” campaign, the most recent installation is clearly articulated and …

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Sense & Sensibility to Open at Denver Center for the Performing Arts

Posted by on March 25th, 2013
Posted in Blog, News, Nonprofit Communications, Nonprofit Design, Nonprofit Taglines, Performing Arts

Starting on April 5, The Denver Center for the Performing Arts will open its doors to a general audience for …

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The UC Logo Flop: A Study in Brand Dissonance

Posted by on January 9th, 2013
Posted in Blog, Nonprofit Branding, Nonprofit Design

In the midst of the media storm of negativity surrounding the University of California’s new logo, a small voice of …

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Three Mission Minded-Designed Websites Launched

Posted by on August 7th, 2012
Posted in Blog, News

We’re proud to announce the recent launch of three websites designed by Mission Minded! SFMade is a nonprofit dedicated to …

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