Posted by Zach Hochstadt on December 17th, 2009
Posted in Blog, Nonprofit Copywriting, Nonprofit Messaging, Social Media, Storytelling Tags: campaigns, communications, messaging, nonprofit, positioning, writing
We keep highlighting the work of Courage Campaign. But that’s only because we think they do a lot of things really well.
Their most recent campaign positions California candidate for governor Meg Whitman as “California’s Sarah Palin”.
Now, regardless of how you feel about Whitman’s politics or the Courage Campaign, the strategy demonstrates a few important communication tactics that you can apply to your own fundraising or political campaigns.
One of the best books I’ve read on messaging, Frank Luntz’s Words That Work, was written by a man that I don’t agree with much politically. Yet, I recognize that there’s a lot to learn from what he does.
Whether you agree or disagree with Courage Campaign. Learn from what they do. They understand well how good messaging works.
Zach Hochstadt is a Mission Minded Founding Partner and runs Mission Minded’s Denver office, leading the company’s creative teams in the areas of message development, writing, graphic design, and web design and development.
See all posts by Zach Hochstadt