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Listen Online: 6 Steps to Make Your Case Statement Great

Posted by on May 29th, 2013
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging   

Mission Minded’s founding partner, Jennie Winton, appeared on the podcast Nonprofit Spark to talk about cases for support—and critical ways to improve them.

She urges nonprofit professionals to choose their headlines carefully, appeal to readers’ emotions, and remember to ask for money, among other key steps. In addition to articulating guidelines, she answers questions and delves deep into examples that will help nonprofits reel in needed support.

The recording is available to download or stream online.


Jennie Winton is a Founding Partner of Mission Minded, a 25-year marketing veteran sought for her expertise in branding nonprofit organizations, and a one-on-one leadership coach.

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