In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. – Sarah Durham
We couldn’t have said it better ourselves. In fact, Sarah’s new book, Brandraising, How Nonprofits Raise Visibility and Money Through Smart Communications, is the book on nonprofit branding that we wish we had written. Because Sarah is preaching the sermon we do for our nonprofit and foundation clients every day: You have a brand whether you think you do or not, and investing in how strong that brand is can mean the difference between the success and failure of your efforts, even your entire mission.
In her book, Sarah makes it easy to understand how to strengthen your organization’s brand and why it’s important. We recommend this as required reading for any nonprofit professional, especially those wise readers trying to convince your colleagues that brand isn’t just a big fancy idea only applicable to large national nonprofits.
Read Sarah’s book and tell us what you think!
Jennie Winton is a Founding Partner of Mission Minded, a 25-year marketing veteran sought for her expertise in branding nonprofit organizations, and a one-on-one leadership coach.
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