Posts by Susan Alexander
I recently blogged about how to place an op-ed piece, but there is an easier and likelier way to get …
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In the for-profit world, the rule of thumb is to spend 20% of budget on marketing and communications. Why should it be different in the nonprofit world? It shouldn’t. Learn why it’s important for your organization to give communications its due.
Thank Your Way to Fundraising Success. If your mother was like mine, you grew up writing thank you notes every time someone sent you a gift. It’s no different for your organization…
Find out the secrets of effective nonprofit ad writing and strategy as told by one of the best in the business.
To get the environmental message out and engage the people you need, lose the fact and figures, and tell stories people care about.