Posts by Susan Alexander
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Letters to the Editor: The Message You Control
Posted by Susan Alexander on September 15th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Social Media
I recently blogged about how to place an op-ed piece, but there is an easier and likelier way to get …
The Secret to Successful Op-ed Writing
Posted by Susan Alexander on August 25th, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging
How to put the power of op-eds to work for your organization.
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Does Your Organization Dedicate Enough Resources to Communications?
Posted by Susan Alexander on June 2nd, 2011
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging
In the for-profit world, the rule of thumb is to spend 20% of budget on marketing and communications. Why should it be different in the nonprofit world? It shouldn’t. Learn why it’s important for your organization to give communications its due.
Your Mom Was Right!
Posted by Susan Alexander on March 21st, 2011
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Fundraising
Thank Your Way to Fundraising Success. If your mother was like mine, you grew up writing thank you notes every time someone sent you a gift. It’s no different for your organization…
The Secret to Great Nonprofit Advertising
Posted by Susan Alexander on February 24th, 2011
Posted in Blog, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Design, Nonprofit Messaging
Find out the secrets of effective nonprofit ad writing and strategy as told by one of the best in the business.
How to Tell the Environmental Story
Posted by Susan Alexander on January 24th, 2011
Posted in Blog, Nonprofit Annual Report, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Fundraising, Nonprofit Messaging, Storytelling
To get the environmental message out and engage the people you need, lose the fact and figures, and tell stories people care about.