Jennie Winton's Posts


Do Your Organization’s Values and Brand Intersect?

Does your brand reflect your values? To be effective, it must. Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Your logo is not your brand. Your mission statement is not your brand, and neither is your name. Your brand is the set of ideas people associate with you when they hear your name or see your logo. So if your brand is your reputation, then you have a brand whether you think you do or not. What Does Your Organization Value? The best brands are based on shared values – those your organization shares with the people you... +Read More

What’s on Your Wish List?

If you haven’t yet made your list of hopes and dreams for 2017, here’s some inspiration from your friends at Mission Minded. As you read our musings consider this: To us, your partnership, collaboration, and commitment to those you serve is what inspires us every day. We wish you and your communities joy and peace this holiday season.   Our Hopes and Aspirations for 2017 First and foremost, I wish that everyone reading this will feel the love of family and friends over the holidays. And that you’ll come into 2017 rested and recharged, ready to keep fighting the good fight.... +Read More

How Two Schools Increased Applications and Yield Through Branding

If you know what makes your school special, but struggle to put it into words, you’re not alone. Maybe it’s easy for you, but you notice that none of your colleagues describe your school in quite the same way as you do. When everyone describes your school in whatever haphazard way strikes them in the moment, you miss the chance to establish a clear, succinct brand. Most importantly, you are likely missing the chance to differentiate yourself from other schools. For your school to shine, your faculty, staff, trustees, and volunteer leaders need to be in lock-step about the single big idea for... +Read More

InspirED Podcast: Independent School Branding Illuminated

I was recently invited to InspirED’s Sparkcast Podcast to chat about independent school branding, and the impact it can have on your school’s enrollment and development efforts. Have a listen! What You’ll Learn How and why Mission Minded recently helped SSATB successfully rebrand itself into The Enrollment Management Association. What brand is in relation to independent schools, and how a strong one can make marketing and communications focused, easier, and more effective. The best time to embark on brand development, and how often your brand changes. How great branding gives the... +Read More

Rebrand, Rename, Celebrate: 5 Tips For Your Launch

You’ve come a long way since you first realized your organization needed a rebrand. At first, you thought strategically about your brand and values. Then you embarked on changing your name to something that reflects them. You involved your colleagues, stakeholders, and board members appropriately. Heck, you even invited some of them to your brainstorming sessions. You narrowed down to a few names that felt right and finally selected the best one. It was scary. At first you just tolerated your new name, then you freaked out and hated it, then you couldn’t imagine your organization being... +Read More