Portfolio / Youth Outside
Youth Outside counsels, coaches, and funds outdoor educators and thought leaders to help today’s youth become tomorrow’s outdoor stewards. By communicating the benefits of “Open spaces. Open minds.” they galvanize donors and partners to take a fresh look at their impact and helps them understand that the health of our kids—and of our natural world—is best accomplished by getting youth outside.
The logo powerfully embraces the dichotomy of their values and personality—diverse, fresh, and flexible balanced with catalyst, grounded, and champion. Like cairns marking a trail, the logo clearly establishes Youth Outside as leading the way.
Close-up photos juxtaposed with natural phenomena tap into the wonder, nostalgia, and joy of childhood.
Vibrant colors, the hand-drawn quality of the logo, and bold icons reflect childlike wonder balanced with authority and credibility in the field.
I know we are in a better place because of Mission Minded’s support, guidance, and expertise.
Kim Moore Bailey as Executive Director, Youth Outside