Carolina Friends School
We helped Carolina Friends School bring its bold new brand to life through a striking website that turns hidden strengths into a clear and compelling invitation to families.
Sector
Deliverables
Loved by insiders, missing outsiders.
For those in the know, Carolina Friends was a place where students are given individualized attention to flourish into their own confident selves, prepared for wherever their lives take them. But from the outside, the school’s Quaker-rooted approach was often misread as unstructured and lacking rigor, when in fact its emphasis on curiosity, courage, and student voice was different by design. Carolina Friends was missing an opportunity to clearly own that distinct position, and wasn’t getting credit for its real strengths.
The website is the storytelling tool.
A new website wasn’t just an opportunity to signal their new brand strategy or improve the school’s admissions funnel; it was also a key storytelling tool for the brand. Research showed that if Carolina Friends were to refine its site content and tell a more visual story it could distinguish itself as unique among its peers and could better convert interest into action.
Curiosity, rendered in design.
Being bold comes with risks. Striking design and engaging content might attract attention, but could it also open the school up to criticism?
Was the school ready to step into such a bright, purposeful, and distinct identity?
The school worked with Mission Minded to move through a thoughtful and detailed process that considered website analytics, user feedback, architecture and wireframing, and multiple rounds of design.
With risks come rewards. The new site uses unexpected shapes and interactions to reflect how the school encourages curiosity. A spectrum of colors visually represents the voices of many different students coming together.
An open invitation, finally legible.
With the new site, Carolina Friends School intentionally signals an open invitation for all students to live and learn with purpose and change the world.
