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By uniting heritage, values, and vision under the theme “For the greater glory,” Georgetown Prep surpassed its $60M goal and secured transformative gifts for its largest campaign ever.
Sector
Deliverables
Fundraising Campaigns
Strategic Planning
Visual Identity
$60M to raise, not all from old donors.
Georgetown Prep faced the daunting goal of raising $60 million for its capital campaign—the largest in the school’s history. To achieve this, they needed to secure transformative gifts not only from their existing pool of donors but also from those who had never donated before. A compelling campaign appeal that combined both rational and emotional elements was crucial to meet the urgency of the moment.
Jesuit values are the asset.
Encouraging alumni to see themselves as deeply connected to the school—because of the personal growth and values they gained there—would be key to garnering their support. The campaign would also need to highlight the potential to help future students learn and live Jesuit values—an aspect that had not been fully leveraged before. The campaign theme, “For the greater glory,” was proposed to leverage the school’s storied history, the promise of the future, and its dedication to Jesuit values, inviting alumni to live those values through their contributions.
Two films, two audiences, one "why."
Expressive imagery and voice-over narration in the campaign video captured the gravitas of the 200-year-old institution while giving a heroic voice to those who would ensure its future. This moving and inspiring video was designed to appeal to a wide array of potential donors by tapping into shared values and purpose.
Seeing a bigger opportunity, we boldly advanced a second, unexpected video focusing on the residential aspect of Georgetown Prep’s program. This powerful video was specifically created to appeal to donors who value the impact of the residency program in making the school’s offerings accessible to a diverse population, including students with fewer financial resources and international students seeking a Jesuit education.
$60M goal, exceeded — by a lot.
Georgetown Preparatory School exceeded its $60M fundraising goal, completing the largest campaign in school history and securing its promise to future generations of young men committed to learning and living a life of meaning.
