Flint Hill School
We helped Flint Hill School reach 90% of its enrollment goal early and achieve its highest enrollment in seven years with a bold new brand that set them apart in the competitive DC market.
Sector
Deliverables
Visual Identity
A vibrant school, listed like every other.
Flint Hill School exists in the highly competitive D.C. market, and despite being a wonderfully vibrant school community, the team struggled to distinguish what set it apart from local schools. Members of the school community resorted to listing programmatic features of the school when asked how it was unique. Moreover, the brand’s visual identity was outdated and failed to tell a story about the school’s ethos.
Innovation lives in the classrooms.
Our discovery revealed an ethos of innovation within the halls and classrooms of Flint Hill. More than that, every teacher was relentless in inspiring students to think outside of the box and ask “what’s possible?” Three guiding questions shaped the expression of the Flint Hill School brand: Does this speak to innovation? Is it dynamic? Does it reflect Flint Hill’s inclusive community?
Asks ‘what’s possible?’ on every page.
Flint Hill’s new brand positioning: The only school that fosters students to blaze their own trail by modeling innovating thinking inspired a distinctive belief message, logo, and visual identity that embodied the school’s curious and innovative nature.
The brand mark features a hidden “F” and “H” within a geometric block, symbolizing the discovery and pursuit of knowledge. This subtle design encourages viewers to see the letter forms once they are pointed out, representing the curiosity and innovation at the heart of Flint Hill.
Highest enrollment in seven years.
The new messages and visual identity helped internal and external constituents quickly understand what distinguishes Flint Hill from other schools, and resulted in the highest enrollment Flint Hill had seen in seven years.
