Our work with you was some of the most gratifying and exciting work that we have undertaken as an organization, and I will continue to be grateful to both of you and the whole Mission Minded team.
Evident Change
Evident Change’s new brand captures the truth at the heart of their work: when data and equity join forces, systems transform and lives change.
Sector
Nonprofits
Deliverables
Brand Strategy
Visual Identity
Website Design
Visual Identity
Website Design
Long expertise, narrow read.
Challenge
Evident Change is a nonprofit that uses data and research to improve our social systems. Although they had a solid reputation—they are one of the longest- standing institutions dedicated to analyzing and improving our complex social systems—they weren’t fully understood for the greater impact of their work.
Equity is the work. Data just proves it.
Insight
Equity and partnership are at the core of their brand, but had gotten lost in the complexities of the data-driven expertise that makes that equity possible. Moving away from the how (data, research, professional development, etc.) and into a brand that owns their role of partners in equity would help clarify their impact and increase engagement with their tools and expertise.
Research also showed that supporting professionals to be their best, without seeming to condescend—or indict the people or systems themselves—needed to rest on clarifying that Evident Change shares a mission of transforming the lives of people living in and affected by those systems.
Katherine Park
CEO
, Evident Change
Renamed, with the bar chart embedded.
Journey
To translate the brand from features-focused to benefits-driven position we partnered with their leaders to create a new name—from National Council on Crime and Delinquency to Evident Change. The new name acknowledges their rigorous approach to evidence-based research and commitment to meaningful and sustainable change.
The embedded bar chart in their logo is a nod to their data-informed approach, and the connection of the E’s in the two words visual signals their commitment to joining forces and collaboration to power change. Visual elements build upon each other to tell a bigger story to signify balance, equity, and forces joining.
A nonprofit known for what it changes.
Impact
Evident Change is now known for their belief that systems should help people achieve their greatest potential, not create barriers to their success. They are able to successfully promote the idea that by joining forces with those who work in our systems and the people they serve, systems—and our society—become more equitable from the inside out.
