A Nonprofit Branding RFP Template
Starting a brand project means finding the right partner first. This free RFP template gives your nonprofit a clear framework for attracting — and evaluating — the right firm.
What a Great Nonprofit Fundraising Email Actually Does
Most fundraising emails compete for attention by announcing their own importance. Here’s what a standout email from Alternatives in Action did differently — and what your organization can take from it.
Does Brand Drive Your Nonprofit’s Culture?
Most organizations focus on how their brand looks and sounds — and miss the harder question: does your brand actually shape how your people act? Here’s why culture is where brand either lives or dies.
Is Your Nonprofit Event On-Brand?
Your event is a direct expression of your organization’s brand — whether or not you treat it that way. Here’s how to make sure every element, from invitations to décor, reinforces the reputation you’re building.
7 Tips for Finding Your Best Nonprofit Communications Consultant
The wrong communications consultant costs you more than money — it costs time, trust, and momentum. These seven criteria help you find the right match before you sign anything.
How 3 Nonprofits Transformed Their Websites
Three Mission Minded clients — Yale Center for Emotional Intelligence, Global Glimpse, and NNOHA — launched new websites that finally match the organizations they’ve become. Here’s what changed, and why it worked.
How to Tell Your Nonprofit’s Story Through Your Website (Part 2)
Once you know your brand and your audience, your website copy and imagery need to do the work. Part 2 covers how to style your content so it actually tells your story.
How to Tell Your Nonprofit’s Story Through Your Website (Part 1 of 2)
Facts, figures, and program descriptions are not a story — and most nonprofit websites confuse the two. Part one of this series explores how to structure your site around narrative, not information.
What Nonprofit Brand Strategy Can Learn From a 1981 Classic
Al Ries and Jack Trout’s *Positioning* was published in 1981, but the core insight still holds for mission-driven organizations today: the battle for your audience’s attention is won or lost in their minds.