Launching a new website is a milestone — but it only lands if the writing holds up. Here’s how to ensure your web copy stays true to your brand and actually serves the audiences you’re trying to reach.
Your brand is built by every person on your team — whether they know it or not. Here’s what it means to treat brand as a shared responsibility, and why it starts at the top.
Most nonprofits don’t wait too long to rebrand on purpose — they just haven’t recognized the signs. Here are 13 of the most common triggers, and a question worth asking yourself honestly.
Every compelling brand story has an antagonist. For nonprofits, that’s not a competing organization — it’s the problem you exist to solve. Here’s how naming your enemy sharpens your messaging and mobilizes support.
Events are a brand statement whether you plan them that way or not. Here are four ways to make sure your next nonprofit event reinforces your identity — not accidentally undermines it.
Season after season, mission-driven organizations face the same tension: stay true to your brand or bring something new. The answer isn’t a compromise — it’s a framework for doing both at once.
Donor emails that feel off-brand don’t just underperform — they erode trust. Here’s how to make your next solicitation consistent with your voice and instantly compelling to the people you’re asking to give.
Most nonprofits share their brand strategy with staff and board — but not with funders. Here’s why that’s a missed opportunity, and what happens when you do it well.
The marketing and communications manager of Children’s Council of San Francisco reflects on a year-long branding engagement — what worked, what surprised her, and what other nonprofits should know going in.
