Who’s Responsible for Your Organization’s Brand?
Your brand is built by every person on your team — whether they know it or not. Here’s what it means to treat brand as a shared responsibility, and why it starts at the top.
13 Reasons Your Nonprofit Might Need to Update Its Brand
Most nonprofits don’t wait too long to rebrand on purpose — they just haven’t recognized the signs. Here are 13 of the most common triggers, and a question worth asking yourself honestly.
Why Your Nonprofit Needs an Enemy
Every compelling brand story has an antagonist. For nonprofits, that’s not a competing organization — it’s the problem you exist to solve. Here’s how naming your enemy sharpens your messaging and mobilizes support.
4 Tips to Keep Your Nonprofit Event On-Brand
Events are a brand statement whether you plan them that way or not. Here are four ways to make sure your next nonprofit event reinforces your identity — not accidentally undermines it.
Creative or Consistent? How About Both.
Season after season, mission-driven organizations face the same tension: stay true to your brand or bring something new. The answer isn’t a compromise — it’s a framework for doing both at once.
3 Ways to Keep Your Next Donor Email on Brand
Donor emails that feel off-brand don’t just underperform — they erode trust. Here’s how to make your next solicitation consistent with your voice and instantly compelling to the people you’re asking to give.
Why Should Funders Know About Your Brand?
Most nonprofits share their brand strategy with staff and board — but not with funders. Here’s why that’s a missed opportunity, and what happens when you do it well.
Making the Most of Your Engagement With Mission Minded: A Client Perspective
The marketing and communications manager of Children’s Council of San Francisco reflects on a year-long branding engagement — what worked, what surprised her, and what other nonprofits should know going in.
Your Brand Is a Shortcut. Where Does It Lead?
A strong brand does one thing fast: it moves the right audiences toward the right action. If yours isn’t doing that, here’s how to diagnose what’s in the way.