Rebranding takes time, money, and organizational will — and it’s not always the right move. These six questions help you assess whether the timing and conditions are actually right for your nonprofit.
When a coalition has a clear, galvanizing brand, it raises the floor for everyone in it. Here’s how Village Movement California built a brand that gave each member organization a stronger stage to stand on.
Not every story lands — even when the facts are real and the mission is genuine. Here’s what separates a story audiences remember from one they politely forget.
Some colleagues push back when asked to practice and repeat organizational stories — it feels scripted. Here’s why strategic storytelling isn’t a performance problem; it’s a trust-building discipline.
Changing your nonprofit’s name is harder than it looks — even when the new name is right. Here’s how to roll out a renaming in a way that builds confidence instead of confusion.
A letter from the U.S. Department of Commerce prompted a simple question with real implications for nonprofit communicators: when does data become meaningful — and when does it just become noise?
The best nonprofit videos don’t just capture emotion — they build your brand. See how three essential elements work together, with a real brand-launch video as the example.
One email from a small nonprofit’s executive director stopped a seasoned brand strategist mid-scroll. Six lessons from what made it work — and how to apply them to your own fundraising asks.
For small nonprofit and school communications teams, the hardest part of social media isn’t the content — it’s knowing where to focus. These three steps help you stop spreading thin and start seeing results.
