Most fundraising emails compete for attention by announcing their own importance. Here’s what a standout email from Alternatives in Action did differently — and what your organization can take from it.
Most organizations focus on how their brand looks and sounds — and miss the harder question: does your brand actually shape how your people act? Here’s why culture is where brand either lives or dies.
Your event is a direct expression of your organization’s brand — whether or not you treat it that way. Here’s how to make sure every element, from invitations to décor, reinforces the reputation you’re building.
The wrong communications consultant costs you more than money — it costs time, trust, and momentum. These seven criteria help you find the right match before you sign anything.
Three Mission Minded clients — Yale Center for Emotional Intelligence, Global Glimpse, and NNOHA — launched new websites that finally match the organizations they’ve become. Here’s what changed, and why it worked.
Once you know your brand and your audience, your website copy and imagery need to do the work. Part 2 covers how to style your content so it actually tells your story.
Facts, figures, and program descriptions are not a story — and most nonprofit websites confuse the two. Part one of this series explores how to structure your site around narrative, not information.
Al Ries and Jack Trout’s *Positioning* was published in 1981, but the core insight still holds for mission-driven organizations today: the battle for your audience’s attention is won or lost in their minds.
The best branding thinking applies directly to mission-driven work — you just have to know where to look. These are the books our team returns to when we want to sharpen our thinking.
