If you have a sinking feeling your newsletter could be doing more, it probably can. These seven techniques will make your writing the kind people actually open — and apply just as well to annual reports and fundraising materials.
Your audiences arrive at every interaction with expectations already formed — and when your brand doesn’t meet them, trust erodes before you’ve said a word. Here’s why managing expectations is one of the most underrated moves in nonprofit branding.
Board involvement in a rebrand is one of the most contested questions in nonprofit leadership — too little and the work lacks authority, too much and it stalls. Here’s how to get the balance right.
When Children’s Museum of Denver launched its capital campaign, a clearly articulated brand and the Minute Message Model™ were at the center. Here’s what they did — and what every organization can take from it.
Getting major gifts from Silicon Valley requires a different kind of cultivation. Here are 11 insights from a nonprofit development director who spent years doing it well.
The most effective marketing isn’t always the most expensive. A detour through Iowa’s cornfields surfaced a campaign that outperforms plenty of agency-derived strategies — and the lesson applies directly to nonprofits.
When donors feel pulled toward more “urgent” causes, arts organizations face a specific fundraising challenge. Here’s how to frame your work as essential — not optional — without apologizing for what you do.
Starting a brand project means finding the right partner first. This free RFP template gives your nonprofit a clear framework for attracting — and evaluating — the right firm.
Most fundraising emails compete for attention by announcing their own importance. Here’s what a standout email from Alternatives in Action did differently — and what your organization can take from it.
