The Minute Message Model™ in Action: Women’s Vision
Watch how Women’s Vision CEO Joanna Murray uses the Minute Message Model™ in a live news interview — weaving key messages through direct questions without ever losing her organization’s core story.
Why Your Next Nonprofit Capital Campaign Needs a Brand — Not Just a Case
A strong feasibility study and a top fundraising consultant aren’t enough if your case falls flat with donors. Here’s why brand strategy — not just a case for support — is what separates campaigns that close from those that stall.
Does Your Nonprofit Have an Honest Brand?
Branding isn’t just what you say — it’s what you do. Nonprofits with honest brands close the gap between their stated values and the way they show up every day.
Are Your Nonprofit Photos Doing Enough?
Stock smiles and gala snapshots don’t move people. Here’s how to choose and use photography that makes your nonprofit’s case — not just fills the space.
Is Your Organization Too Humble to Compete?
Humility is a value. Invisibility isn’t. If your nonprofit won’t say clearly what makes it different, the organizations that do will win the support you’re leaving on the table.
Should Your Nonprofit’s Brand Values Match Its Organizational Values?
Your values drive your mission — but do they belong in your brand architecture? Here’s how to think through the relationship between organizational values and the brand promise you make to the world.
How Public Radio Uses Story to Make Complex Issues Land
Nonprofits routinely bury their best stories under data and jargon. Two public radio interviews show what it looks like to take a genuinely complex issue and make it impossible to ignore.
Does Your Nonprofit Brand Have Head and Heart?
A brand people like will hold up fine — until a stronger competitor comes along. A brand with both emotional resonance and rational clarity is the one donors keep choosing, no matter what.
10 Questions to Build a Nonprofit Audience Persona
A strong audience persona is more than demographics. These 10 questions help you map the motivations, habits, and values that make your messaging land.