Branding Books Every Nonprofit Leader Should Read
The best branding thinking applies directly to mission-driven work — you just have to know where to look. These are the books our team returns to when we want to sharpen our thinking.
Tell a Story With Numbers: The Power of Infographics for Nonprofits
Numbers alone don’t move people — but numbers inside a story do. Here’s how infographics help nonprofits make their impact tangible without overwhelming audiences with data.
What’s the Best Way to Use Your Key Messages in Video?
Video doesn’t require high production to be effective — it requires deliberate messaging. Here’s how the Minute Message Model™ gives your organization a clear, repeatable structure for what to say on camera.
How to Bring Your Nonprofit Brand to Life on Social Media
Consistency across channels is what turns social media from noise into a brand-building asset. Here’s how to keep your nonprofit’s voice and message coherent no matter where your audiences find you.
Crowd Branding: How to Rally Your Team Around a New Brand
A new logo or tagline isn’t a brand — and without internal buy-in, the best brand strategy stalls before it reaches your audiences. Here’s how to build the kind of organizational momentum that makes a brand actually work.
Does Negativity Work in Nonprofit Messaging?
The instinct to lead with hope is understandable — but research and practice suggest that naming the problem directly can be what actually moves people. Here’s how to use negative framing strategically in your nonprofit’s messages.
Are Simple Messages Dumber?
Many nonprofit leaders resist simplifying their message — it feels like shortchanging the complexity of the work. Research from the Stanford Social Innovation Review says the opposite is true.
The 5 Big Benefits of a Strong Nonprofit Brand
Your nonprofit already has a brand — the question is whether it’s working for you. Here are five ways a strong brand pays off beyond recognition, from donor retention to staff recruitment.
6 Steps to Making the Most of Your Nonprofit Annual Report
A well-crafted annual report can fundraise, sustain audience interest, and reaffirm your mission’s value — but only if you approach it strategically from the start.