Brilliant copywriter Jono Polansky wrote the definitive guide to public interest advertising decades ago. The principles still hold — here’s what every nonprofit communicator needs to know before placing an ad.
A tagline and a brand promise often get used interchangeably — but they’re doing different jobs. Getting that distinction right changes how you write both.
The hardest message to write is the first one — the sentence or two that introduces your organization to someone who’s never heard of you. Here’s how the Minute Message Model™ helps you get it right.
If your organization doesn’t deliver direct services, storytelling feels harder — but it isn’t impossible. Here’s how intermediary nonprofits find and tell the story that connects donors to impact.
Facts and figures about the Earth rarely move people to act. Environmental organizations that lead with human impact — not scientific data — are the ones that build the audiences they need.
Insider jargon and acronyms feel efficient from the inside — but they create distance between your organization and the people you most need to reach. Here’s the case for plain language, built from the environmental movement.
When Bay Area Coalition of Equitable Schools outgrew its name and its region, a full rebrand was the only honest move. Here’s what nonprofits can take from how National Equity Project found its footing.
Boring photography doesn’t just waste space — it actively undermines your message. Here’s what strong nonprofit photography does differently, and why it matters for fundraising, credibility, and connection.
Melinda Gates argued that nonprofits should market like Coca-Cola — with the same discipline, reach, and strategic clarity. Here’s why that argument still holds.
