10 Questions to Build a Nonprofit Audience Persona
A strong audience persona is more than demographics. These 10 questions help you map the motivations, habits, and values that make your messaging land.
Brand Plans vs. Strategic Plans: What Nonprofits Need to Know
A strategic plan tells you what to do. A brand plan shapes how the world sees you doing it. Most nonprofits need both — but not in the order they assume.
How to Talk to Your Next Generation of Donors
Younger donors aren’t disengaged — they’re different. Nonprofits with aging donor bases need a message strategy that earns loyalty across generations without abandoning the mission that built them.
Letters to the Editor: The Nonprofit Message You Control
Op-eds get the attention, but letters to the editor are faster to place and more likely to run. Here’s why they remain one of the most underused tools in nonprofit communications — and how to use them well.
The Secret to Successful Op-Ed Writing for Nonprofits
Op-eds put your mission in front of opinion leaders, funders, and policymakers — the people whose attention most nonprofits need and rarely get. Here’s how to write one that lands.
How to Make Your Case for Donations
You finally have the meeting with a major donor. Now comes the real work — six ways to make a case for support that creates urgency, builds narrative, and gives the donor a clear reason to say yes.
Why Marketing Should Matter to Your Nonprofit Program Staff
Program people often see marketing as someone else’s job. Here’s why that instinct costs nonprofits support — and how to build a culture where communications is everyone’s work.
Why Your Nonprofit Isn’t Spending Enough on Communications
Most nonprofits allocate less than 5% of budget to communications — even as they acknowledge it’s essential to achieving their goals. Here’s why that gap costs you, and what to do about it.
Does Rebranding Strike Fear Into Your Heart?
Rebranding stirs up real anxiety — board politics, staff time, existential questions about who you really are. Here’s what one client brought to the process that made it both successful and worthwhile.