Is Your Tagline the Same as Your Brand Promise?
A tagline and a brand promise often get used interchangeably — but they’re doing different jobs. Getting that distinction right changes how you write both.
How to Craft Your Nonprofit Belief Message
The hardest message to write is the first one — the sentence or two that introduces your organization to someone who’s never heard of you. Here’s how the Minute Message Model™ helps you get it right.
How Intermediary Nonprofits Can Tell Their Story
If your organization doesn’t deliver direct services, storytelling feels harder — but it isn’t impossible. Here’s how intermediary nonprofits find and tell the story that connects donors to impact.
How to Tell the Environmental Story
Facts and figures about the Earth rarely move people to act. Environmental organizations that lead with human impact — not scientific data — are the ones that build the audiences they need.
Why Mission-Driven Organizations Need to Lose Their Acronyms
Insider jargon and acronyms feel efficient from the inside — but they create distance between your organization and the people you most need to reach. Here’s the case for plain language, built from the environmental movement.
3 Lessons From the Rebranding of National Equity Project
When Bay Area Coalition of Equitable Schools outgrew its name and its region, a full rebrand was the only honest move. Here’s what nonprofits can take from how National Equity Project found its footing.
Do Your Nonprofit Photos Tell the Right Story?
Boring photography doesn’t just waste space — it actively undermines your message. Here’s what strong nonprofit photography does differently, and why it matters for fundraising, credibility, and connection.
What Melinda Gates and Coca-Cola Can Teach Nonprofits About Marketing
Melinda Gates argued that nonprofits should market like Coca-Cola — with the same discipline, reach, and strategic clarity. Here’s why that argument still holds.
What Makes a Nonprofit Tagline Actually Work?
A tagline should clarify your mission and hook people emotionally — in as few words as possible. Here are examples of nonprofit taglines that do exactly that, and the test your own tagline needs to pass.