What Makes a Nonprofit Tagline Actually Work?
A tagline should clarify your mission and hook people emotionally — in as few words as possible. Here are examples of nonprofit taglines that do exactly that, and the test your own tagline needs to pass.
The 2-Second Test: Building a Better Nonprofit Web Experience
Most nonprofit websites are written for the organization, not the visitor. The 2-Second Test is a fast diagnostic for whether your site is earning attention — or losing it before anyone reads a word.
The Secret to Great Pole Banners: A Case Study With San Francisco Opera
Designing a successful street pole banner is like writing a haiku — say too much and you’ve said nothing. Here’s how Mission Minded approached outdoor advertising for San Francisco Opera’s season launch.
Introducing the Minute Message Model™
Most mission-driven organizations struggle to explain what they do in the time they actually have. The Minute Message Model™ gives you a structured, ready-to-use framework for every conversation length.
Should Your Nonprofit Shorten Its Name?
When NPR and the YMCA dropped their full names, it made headlines. But for most nonprofits, shortening to initials or an acronym creates a barrier — not a brand.
Is “Brandraising” Right for Your Nonprofit?
Sarah Durham’s “Brandraising” makes the case that smart communications build identity, reputation, and fundraising capacity — and it’s the book on nonprofit branding we wish we’d written first.
Consistency, Consistency, Consistency
Nonprofits often outspend their budgets on new messages and never let any of them land. The discipline that closes the gap between budget and impact isn’t creative — it’s repetition.
6 Things You Can Do Today to Improve Your Nonprofit Communications
No budget overhaul required. These six changes — from how you state the problem to how you talk about impact — are things any nonprofit communicator can act on now.
Why “Why” Is the Most Important Question Your Nonprofit Can Answer
Most organizations lead with what they do — programs, events, outcomes. The ones that break through lead with why their work matters. Here’s how to make that shift in every piece of communications you produce.